Resources

Webinars

Creating Connected Experiences with a Strategy for Context

August 16th (1pm EST/10 am PST): As more and more content bombards B2B buyers, less of it gets their attention. This is not because there’s too much content, but rather because it’s not seen as relevant. We’ve actually numbed our audiences with content that disappoints because it fails to resonate. To be successful as marketers, we need to change our approach. Applying context can change wallflower content into the star of the show—to create connected experiences and increase contribution to revenue.

Playing to win with intelligent content

July 21st (10am PST/1pm EST): A major challenge that content marketers face is being able to create quality topical and evergreen content at scale. Using examples from major companies across a variety of industries, our speakers, Noz Urbina(renowned speaker, author, content strategist and blogger), and Matt Dion, Mintent CEO, will illustrate how intelligent content can bridge the divide between the latest, ‘hot’ topics, and content that outlives the rest by being useful for audiences over long periods of time.

Agile Marketing 101: Market faster & smarter. Get more done.

July 5th (10am PST/1pm EST): In an increasingly crowded marketplace, marketers are struggling to rise above the noise with better quality content, and more of it. With multiple campaigns, a myriad of content assets at different stages in the workflow cycle, globally distributed teams, and ramped targets it's no wonder content marketers are feeling the burn. In this 45-minute webinar you'll hear from Andrea Fryrear and Matt Dion about how you can use Agile marketing methodologies to set yourself free.

Management Team

CEO – Matt Dion

Matt Dion is a technology industry veteran with 24 years of experience ushering early stage companies through the tricky early adopter and early majority market phases. He brings proven management and board experience with successful companies during their early stages, including Crystal Decisions/Business Objects (acquired by SAP), Apparent Networks, 90-degree software (acquired by Microsoft), Active State (acquired by Sophos), and Elastic Path Software. A consummate thought-leader in the areas of marketing, content marketing, digital transformation, ecommerce, and business development, he has spoken at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive and Digital Hollywood.

Vice-President Engineering – Jordan Lapp

With over 13 years of experience in computer engineering, 9 of them in an executive position, I have a deep technical understanding of software development. He was the first programmer at North49 Business Solutions and left behind a team of seven that was a leader in the field. As full stack developer at Mashup Machine, he was responsible for a large, crowd-sourced machine learning project. Prior to that he was lead programmer at Nutrie where he built several API-based applications. Jordan is a Certified Scrum Master (CSM), and has a keen understanding of agile development principles and practices.

Chief Revenue Officer – Kirk Hasley

Kirk Hasley has been responsible for developing and executing revenue stream strategies at numerous technology companies. His experience in business development, sales operations and customer success teams includes vice-president of sales at VidWrx, where he was instrumental in implementing the VidWrx Revenue Performance Management system and building a sales team. Prior to that, he was director of sales at Mobify and program manager for the Office Solutions Group at Xerox Canada after holding several positions in sales at Xerox.

Chief Marketing Officer – Elena Verlee

Elena began her career at leading technology PR agencies in San Francisco and London, UK, and now calls Vancouver home. With two decades of brand building experience, she is a passionate publicist who has worked with numerous clients from Autodesk to Xantrex – start-ups as well as billion-dollar technology companies. Elena has been named twice in a Forbes list: for “25 Most Influential Women Tweeting on Entrepreneurship” and for “20 Women for Entrepreneurs to follow on Twitter”. Elena’s do-it-yourself blog PR in Your Pajamas is often cited by media and bloggers as a must-read resource.

Content marketing eBooks