About Us

The value for features leader, Mintent’s content marketing automation platform is used by mid-sized and large teams to create, schedule, publish and measure marketing content.

 

The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment.

 

Mintent is a private company based in Vancouver, Canada.

Mission

To make marketers lives easier by improving their content marketing process.

Management

Matt Dion, CEO

Matt Dion is a technology industry veteran with 24 years of experience ushering early stage companies through the tricky early adopter and early majority market phases. He brings proven management and board experience with successful companies during their early stages, including Crystal Decisions/Business Objects (acquired by SAP), Apparent Networks, 90-degree software (acquired by Microsoft), Active State (acquired by Sophos), and Elastic Path Software. A consummate thought-leader in the areas of marketing, content marketing, digital transformation, e-commerce, and business development, he has spoken at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive and Digital Hollywood.

Kirk Hasley, Chief Revenue Officer

Kirk Hasley has been responsible for developing and executing revenue stream strategies at numerous technology companies. His experience in business development, sales operations and customer success teams includes vice-president of sales at VidWrx, where he was instrumental in implementing the VidWrx Revenue Performance Management system and building a sales team. Prior to that, he was director of sales at Mobify and program manager for the Office Solutions Group at Xerox Canada after holding several positions in sales at Xerox.

Mitch Granger, Director of Engineering

A life-long programmer, Mitch has been writing code since the late 80s. He has held leadership positions at many successful startups based out of Vancouver and the San Francisco Bay Area (AppNeta, Finger Food Studios, NodeFly, StrongLoop, Battlefy). Mitch values leadership through empathy and believes in raising the bar on how engineering departments operate. He is passionate about UX, scalable architecture, and growing the company’s most valuable asset: the team.

Megan Coupar, Director of Marketing

Megan is a passionate marketer with a track record of growing sales pipelines through optimization of marketing campaigns. Throughout her career, she has developed and implemented strategies to successfully improve brand awareness and product adoption to positively influence sales and revenue for a number of Vancouver technology companies including Cardinal Path and Hyperwallet Systems Inc. As Director of Marketing for Mintent, Megan oversees branding, website, public relations, advertising campaigns, webinars, email marketing, social media and more– and credits Mintent’s platform for helping her to manage it all!

Directors and Advisors

Simon Stanlake, Strategic Advisor

Simon Stanlake is the former Chief Technology Officer of Hootsuite, the leading platform for social media marketing. As a technology executive and team builder, Simon worked directly with the CEO to grow revenue from zero to approximately $50 million and expand from 14 to approximately 500 employees (including over 100 on the engineering team). Simon has proven experience turning good ideas into great businesses and is a key advisor to the Mintent executive and product development teams.

Keith Spencer, Director

Keith Spencer is a partner with the law firm of Fasken Martineau and is the Chair of the Vancouver office’s Securities and Technology Practice Group. Keith’s clients range from start-up to mature private technology companies. Keith was previously in-house counsel to both the Vancouver-based Wireless Data Group of Motorola, Inc. (1989-1990) and to D-Wave Systems Inc. (2002-2003), where he had overall responsibility for their respective legal affairs.

 

Keith is a member of various boards and advisory boards for a significant number of early stage and emerging technology companies and technology industry associations, including He is a Director of INETCO Systems Limited, Elastic Path Software Inc., dPoint Technologies Inc. and the BC Technology Industries Association. Keith is a former Director and Regional Vice President (BC), Canadian IT Law Association. Keith was previously a member of the Board of Directors of BuildDirect, Layer 7 Technologies (acquired by CA Technologies), dPoint Technologies (acquired by Zehnder), and Chairman of the Board of Directors of Dyaptive Systems (acquired by JDSU). Keith has lectured in the area of technology and intellectual property law at the University of British Columbia Faculty of Law and at various Continuing Legal Education and Information Technology industry conferences. He has also authored articles in the areas of computer and information technology, outsourcing, e-commerce and intellectual property law.

Jason Leeson

Jason Leeson is the President of Squirrel Systems, an industry-leading hospitality point of sale provider. Jason has over 20 years of experience building and leading strategic growth initiatives at early stage and mature technology companies based in Vancouver, BC and Silicon Valley. Prior to Squirrel, he was the EVP & CTO for Radiant Communications where he was responsible for product management, technology strategy, software development, and network operations. Jason has an MBA from the Ivey Business School at the University of Western Ontario and a Bachelor of Computer Science (Honours) from the University of Manitoba.

Liam Young

Liam Young is currently working at Marin Investments Ltd as an Investment Manager. In this role, Liam employs his business acumen to transform Marin’s investing processes including new investment criteria, analysis and risk management. He has incorporated portfolio construction principles and financial instruments which have successfully improved gains and reduced risk. For public equities, he has created algorithmic portfolio management software which generates consistent and significant alpha. Liam gained experience for this role through his work at MMCAP, a Toronto based event-driven hedge fund and Squirrel Systems, a Vancouver-based restaurant point of sale technology provider. Liam’s background is in technology and finance. He studied computer science at Queens University and is a CFA charter holder. He also serves on a number of boards in the lower mainland bringing his experience and technical knowledge to all projects.