About Us

The value for features leader, Mintent’s content marketing automation platform is used by mid-sized and large teams to create, schedule, publish and measure marketing content.


The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment.


Mintent is a private company based in Vancouver, Canada.


To make marketers lives easier by improving their content marketing process.


Matt Dion, CEO

Matt Dion is a technology industry veteran with 24 years of experience ushering early stage companies through the tricky early adopter and early majority market phases. He brings proven management and board experience with successful companies during their early stages, including Crystal Decisions/Business Objects (acquired by SAP), Apparent Networks, 90-degree software (acquired by Microsoft), Active State (acquired by Sophos), and Elastic Path Software. A consummate thought-leader in the areas of marketing, content marketing, digital transformation, e-commerce, and business development, he has spoken at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive and Digital Hollywood.

Kirk Hasley, Chief Revenue Officer

Kirk Hasley has been responsible for developing and executing revenue stream strategies at numerous technology companies. His experience in business development, sales operations and customer success teams includes vice-president of sales at VidWrx, where he was instrumental in implementing the VidWrx Revenue Performance Management system and building a sales team. Prior to that, he was director of sales at Mobify and program manager for the Office Solutions Group at Xerox Canada after holding several positions in sales at Xerox.

Jordan Lapp, Vice-President Engineering

With over 13 years of experience in computer engineering, 9 of them in an executive position, Jordan has a deep technical understanding of software development. He was the first programmer at North49 Business Solutions and left behind a team of seven that was a leader in the field. As full stack developer at Mashup Machine, he was responsible for a large, crowd-sourced machine learning project. Prior to that he was lead programmer at Nutrie where he built several API-based applications. Jordan is a Certified Scrum Master (CSM), and has a keen understanding of agile development principles and practices.

Elena Verlee, Chief Marketing Officer

Elena is a passionate marketer with two decades of brand building experience for venture capital firms, technology startups and billion dollar companies. She began her career at leading marketing agencies in San Francisco and London, UK, and now calls Vancouver home. Elena is an award-winning blogger and marketing influencer who has been featured in Forbes, Huffington Post, Adweek, CBS, Entrepreneur Magazine and more. She comes from a family of champion race car drivers – unfortunately she didn’t inherit the genes and parallel parking makes her break out in a sweat!

Directors and Advisors

Simon Stanlake, Strategic Advisor

Simon Stanlake is the former Chief Technology Officer of Hootsuite, the leading platform for social media marketing. As a technology executive and team builder, Simon worked directly with the CEO to grow revenue from zero to approximately $50 million and expand from 14 to approximately 500 employees (including over 100 on the engineering team). Simon has proven experience turning good ideas into great businesses and is a key advisor to the Mintent executive and product development teams.

Keith Spencer, Director

Keith Spencer is a partner with the law firm of Fasken Martineau and is the Chair of the Vancouver office’s Securities and Technology Practice Group. Keith’s clients range from start-up to mature private technology companies. Keith was previously in-house counsel to both the Vancouver-based Wireless Data Group of Motorola, Inc. (1989-1990) and to D-Wave Systems Inc. (2002-2003), where he had overall responsibility for their respective legal affairs.


Keith is a member of various boards and advisory boards for a significant number of early stage and emerging technology companies and technology industry associations, including He is a Director of INETCO Systems Limited, Elastic Path Software Inc., dPoint Technologies Inc. and the BC Technology Industries Association. Keith is a former Director and Regional Vice President (BC), Canadian IT Law Association. Keith was previously a member of the Board of Directors of BuildDirect, Layer 7 Technologies (acquired by CA Technologies), dPoint Technologies (acquired by Zehnder), and Chairman of the Board of Directors of Dyaptive Systems (acquired by JDSU). Keith has lectured in the area of technology and intellectual property law at the University of British Columbia Faculty of Law and at various Continuing Legal Education and Information Technology industry conferences. He has also authored articles in the areas of computer and information technology, outsourcing, e-commerce and intellectual property law.

Liam Young

Liam Young is currently working at Marin Investments Ltd as an Investment Manager. In this role, Liam employs his business acumen to transform Marin’s investing processes including new investment criteria, analysis and risk management. He has incorporated portfolio construction principles and financial instruments which have successfully improved gains and reduced risk. For public equities, he has created algorithmic portfolio management software which generates consistent and significant alpha. Liam gained experience for this role through his work at MMCAP, a Toronto based event-driven hedge fund and Squirrel Systems, aVancouver-based restaurant point of sale technology provider. Liam’s background is in technology and finance. He studied computer science at Queens University and is a CFA charter holder. He also serves on a number of boards in the lower mainland bringing his experience and technical knowledge to all projects.