Insights from the Mintent team

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From Marketing Pro to PIO: the tools you need for emergency response as a healthcare communications professional

If you work as a communications professional in a healthcare organization, you’ll be familiar with the following scenario. The call comes in the middle of the night, or when you’re on your way to lunch, or when you least expect it. There is an emergency and you are needed immediately. Hospitals and other medical facilities often […]

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How to Build a Customer Mind Map

Everyone wants to be heard, but how do you make people listen to you? That probably depends on who you’re talking to. You wouldn’t speak to your boss the same way you’d speak to your two-year-old nephew. It’s the same for any form of communication, you have to make it appropriate for the intended audience. […]

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Create a Powerful Brand Story with Mintent

Thousands of years ago, people would gather around a fire and tell stories. The stories they would tell would include myths that decoded the mysteries of the universe, legends of heroism and folly, and old wives’ tales that bore underlying warnings that were easily understood (you could say it was the start of the listicle. […]

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Upcoming Webinar: “Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale”

Join us and the American Marketing Association for an upcoming webinar on Friday, July 21st, 2017 at 1 pm EST/10 am PST: titled “Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale”. In this live, 45-minute webinar, our speakers will illustrate how intelligent content can bridge the divide between the […]

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How to undergo a strategic content audit

“If you’re not putting out relevant content in relevant places, you don’t exist,” says Gary Vaynerchuck, social media strategist and author of “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”. Very true – but as all marketers know, that is easier said than done. A survey from Contents […]

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