Insights from the Mintent team

Create captivating content and become a marketing leader

Latest
How to Rock Your 2018 Content Marketing Strategy

If you want to take your company’s online marketing to the next level, you need to have the right strategy in place. This includes creating a content plan that aligns to your goals. As you head into the beginning weeks of 2018,  it’s important that you keep in mind that a good content marketing strategy […]

Continue Reading
Your Questions Answered: Content Marketing Platforms 101

In recent years, there has been an overwhelming increase in the number of technology vendors available to answer to the needs of marketers. From analytics to social media, and marketing automation to account based marketing; it can be hard for marketers to even know where to start. But even with all of the technologies available […]

Continue Reading
A Personalized Approach to Marketing

Once upon a time, marketing was a hit-or-miss effort. Businesses would look at their sales numbers, pull in whatever other geographic, demographic and product data they might have, and then take their best guess about what their target audience wanted. Even when marketers tried to be accurate, they knew that their efforts would likely only […]

Continue Reading
Editorial Calendars 101: Get Organized!

Editorial Calendars are a hot topic in the world of content marketing, with strategists and agencies realizing that they need a centralized planning process for what is becoming an increasingly deadline-driven industry. The key to a successful content marketing strategy is publishing regular content that engages your target audience, informs them about your company or […]

Continue Reading
Making Influencer Marketing Work for Your Business

When was the last time you researched a brand, product, or service based on the personal experiences of someone you know, or on the enthusiastic recommendation of a celebrity you follow? We’re all influenced by certain key figures in our lives, whether we realize it or not. Apply that influence to your marketing efforts, and […]

Continue Reading
Buyer Personas: Your Key to More Qualified Leads

“Creating” Your Ideal Customer Do you sometimes get the feeling that you’re promoting your brand to the wrong buyers? Do you find yourself scratching your head over why your marketing efforts always seem to reel in disinterested parties instead of genuine prospects? Perhaps your content strategies are based on educated guesses about your target audience, or […]

Continue Reading
How to Know If Your Content Marketing Efforts Are Working

Unlike an ad campaign, which runs for a limited period of time and then ends, content, if done right, can be evergreen. It moves around the web, eventually reaching your target audience from a variety of earned and paid channels. It is for this reason that many marketers find measuring content very tricky. Measuring the ROI […]

Continue Reading
Marketer-to-Marketer Podcast: Mintent & ScribbleLive

Mintent‘s CEO, Matt Dion, is featured on Enterprise Marketer‘s podcast “Marketer-to Marketer“. In this podcast, recorded live at this year’s Content Marketing World show in Cleveland, Matt and Christophe Trappe, VP of Content Marketing at ScribbleLive, have a candid conversation about the Content Marketing ecosystem, problems that Content Marketers face daily, tools and strategies for delivering amazing […]

Continue Reading
A Few of Our Favorite Things Holiday 2017 Wrap Up

For this special holiday wrap up blog post, we caught up with some of the greatest minds in content marketing to ask them about their favorite moments of 2017 as we wrap up the year and prepare what’s to come in 2018. Here’s what they had to say.              

Continue Reading
When to Pull the Plug on a Digital Marketing Campaign

When to Pull the Plug on a Digital Marketing Campaign As a digital marketer, you’re sending out social media posts, creating online product demos, cranking out white papers and constantly updating your blog. But it can feel like your efforts are for naught if you’re getting back nothing but crickets. The key to measuring the […]

Continue Reading