Insights from the Mintent team

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Set an appointment with your audience—Marketing.AI’s takeaways from Content Marketing World 2016

There’s no shortage of content marketing advice in the industry right now, especially not at Content Marketing World 2016. With over 3,500 attendees and two 10 hour days of sessions and expo hall conversations, it was an amazing opportunity to find answers to questions you might have. Here’s my take on the top 4 themes that emerged, plus […]

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How one healthcare customer leverages the editorial calendar for collaboration and brand cohesion

Overcoming the challenge of a disparate content creation workflow One of Mintent’s healthcare partners leverages the editorial calendar to streamline their creative content process. To help facilitate community engagement efforts, their marketing team is now able to collaborative on their content marketing efforts related to their brand story, the voice of the customer, and to create content experiences that make an […]

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Humanize your brand, sell your product, and ensure your content efforts aren’t disruptive: 8 ways you can increase your content performance

Writers are constantly brainstorming how to ensure their content is meaningful, discoverable, converting prospects, and educating readers. Amongst all of this, how then as a marketing can you ensure you’re creating relevant content that’s going to be discovered, read, and is making an impact in your marketing strategy and goals?

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Using buyer cycles to optimize your content and increase conversion

Use buyer stages to create audience-specific content that converts To convert readers and viewers into serious buyers, you need to understand your buyer cycle. This includes understanding your customer’s needs and why they turned away from your offerings. There are many versions a buyer can take, especially cross-industry; however, here are a few universal truths: Every customer goes through […]

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Align Your Marketo Content With The Rest Of Marketing

Mintent helps demand generation teams increase leads and reduce the time it takes for their content development by connecting their content ideation, strategy, workflows, and planning directly into Marketo. Our comprehensive Marketo integration allows teams to publish their content directly from Mintent into Marketo landing pages and email templates for distribution, as well as closing the […]

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