Insights from the Mintent team

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How to Avoid the Most Common Content Marketing Workflow Gaps

Acknowledging that there are gaps in your marketing team’s workflow is the first step in solving them. How do you know if there are gaps? Read on to identify the most common ones and how to fix them. Gap #1: Your work is often getting stuck in the ‘approval’ stage. If you’ve ever spent countless […]

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Keeping it Fresh: the importance of content audits for healthcare communications professionals

Healthcare is changing. Beyond the politics that drive industry decisions, advances in science and technology keep the medical field progressing forward. This provides healthcare communications professionals with a wealth of interesting content. Having a content bank or asset library is essential for healthcare marketers because it helps ensure that all of your assets are organized and up […]

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SEO Mistakes & How to Avoid Them

Many content marketers have confidence issues when it comes to SEO (search engine optimization). But avoiding SEO is not an option. 47% of content marketing jobs require SEO skills. It’s not all bad news, of course. Many content marketers are doing just fine with SEO. Roughly 60% of content marketers rate their SEO knowledge as “good” or […]

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The Doctor is In: Marketing your new physician staff

Your physician recruitment team has hired an amazing new doctor – and the first order of business is to attract patients for this physician. Along with field marketers who bring in those essential referrals, as a healthcare marketing team, your work complements the field reps by promoting the physicians as experts in their field not […]

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The Power of the Headline

You’re not one of those people who just knock off a headline in a minute or two, right? You’d never do that. At least I hope not. Because, you know, “those people” who toss out just any old headline…? They’re missing out. Big time. Neil Patel  says, “The headline accounts for up to 50% of […]

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Compassionate Healthcare Marketing using Patient Journeys

Healthcare marketers are in a unique position over their peers who represent other industries. While tasked with promoting your services, there is a moral conundrum because in order for someone to need those services, they have health concerns. That’s why many healthcare organizations are embracing the whole picture when it comes to healthcare – prevention, […]

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Guilt-free Ways to Republish Your Content

Getting twice as many shares, twice as much traffic, and doubling your conversion rates could do wonders for your content marketing program. It might well quadruple your return on investment, for starters. And let you hire more staff. It might even nab you a handsome pay raise, and possibly a new title. There’s one content marketing technique […]

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How to get more value out of the content you already have

If you read our last blog post, “How to break free from the publish-and-forget-it content management cycle”, you’ll have some great ideas for how to republish content to get the most out of your investment. The reason why this post has two parts, is because we want to make sure that we give you all […]

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