Insights from the Mintent team

Create captivating content and become a marketing leader

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Using buyer cycles to optimize your content and increase conversion

Use buyer stages to create audience-specific content that converts To convert readers and viewers into serious buyers, you need to understand your buyer cycle. This includes understanding your customer’s needs and why they turned away from your offerings. There are many versions a buyer can take, especially cross-industry; however, here are a few universal truths: Every customer goes through […]

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How To Develop a Buyer Persona or Target Audience

Defining Your Target Audience You know that you need to get a clear idea of who your target audience is – but how do you go about doing that? Start by reviewing your existing customers. Who’s your current tribe? Find out why they were attracted to your company and why they bought from you. This […]

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5 Challenges for Content Marketing Agencies and How to Fix Them

Content marketing agencies continue to grow in importance as more marketers want to spend money on content marketing, but many are less sure of their own effectiveness at it. This is increasingly opening opportunities for agencies experienced with content marketing to fill the gap, either full-time, part-time or as a coach (for more info on […]

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Align Your Marketo Content With The Rest Of Marketing

Mintent helps demand generation teams increase leads and reduce the time it takes for their content development by connecting their content ideation, strategy, workflows, and planning directly into Marketo. Our comprehensive Marketo integration allows teams to publish their content directly from Mintent into Marketo landing pages and email templates for distribution, as well as closing the […]

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How to Evaluate Content Marketing Software

You’ve decided you’re finally ready to abandon your spreadsheets, emails, calendars, and other tools you’ve been working with to help your team manage an ever growing array of marketing efforts. Were these tools useful in getting you here? Of course they were. Are they going to support your team’s efforts to do more, and deliver […]

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5 Key Areas of Content Marketing Focus

The saying “knowledge itself is power” is as true today as it was to when Sir Francis Bacon coined the expression in 1597. With that said, one could argue that with all of the complexities marketers deal with today staying ahead of the knowledge curve is as hard as it has ever been. To create […]

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Leverage the power of a digital editorial calendar for content planning, publishing, and collaboration

Central to achieving quality content is a centralized creation and publishing workflow In an increasingly deadline-driven world, strategists and marketers are realizing that a centralized planning and publishing hub is key to any successful planning process. Why? Having a calendar-centric marketing plan allows you to plan your content efforts in a collaborative format, manage approval workflows for your content creation team, […]

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Why Suffer the Pain of Editorial Calendar Spreadsheets?

Companies invest tens of thousands of dollars into CRM systems to better track their customers. They invest equal resources into sophisticated email marketing automation systems to deliver the right message, at the right time in the customer journey. They build social media teams to tweet and post and engage with customers, and invest in team […]

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What Pokemon Go Taught Me About Content Marketing

1 out of 10 people you know are now addicted to Pokemon Go. And for the rest of us (the 9 out 10), we’re probably all still wondering what is this thing. The game leverages smartphone and GPS to provide an augmented virtual universe where you can roam the streets and capture Pokemon characters, combat […]

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