Insights from the Mintent team

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7 Ways to Create Enough Marketing Content

One of the key challenges encountered by companies who are starting to evolve their marketing efforts to incorporate content marketing is creating enough marketing content. Here are some of the ways we and our users have found useful to help create enough content to engage your target market. 1. Have a Strategic Framework When you […]

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5 Reasons Why Editorial Calendar Spreadsheets are a Serious Pain

Many organizations still use spreadsheet-based editorial calendars for planning their content marketing, and they feel the pain of having to share workbooks every day. We have even heard clients refer to their existing workflow management using spreadsheets as “pathetic” and “archaic”, suggesting that they really aren’t that happy with their current arrangement. These are the […]

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