Insights from the Mintent team

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The Critical Importance of Great Ideas to Content Marketing Success

What’s the value of a great content idea when it comes to content marketing? While collaborative execution is key to turning great ideas into finished content, great ideas are the sharp swords that cut through the clutter of a crowded content marketplace. Since the rapid adoption of content marketing across all sectors is ever growing, […]

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3 Key Risks of Content Marketing

There is a mountain of content about all of the benefits of content marketing but a dearth of content about any of the risks. It seems every company out there is telling us that we need content, but what happens when you’re not doing it right?  Is it hurting your brand? While it’s great to […]

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Introducing the Marketing.AI Content Marketing Idea Bank for Chrome Extension

Marketing.AI is pleased to announce the Content Marketing Idea Bank, our new Google Chrome extension available immediately. At Marketing.AI we continually strive to make the end-to-end content marketing workflow easier and more connected. To that end, we’ve released this extension to support gathering ideas for marketing content while browsing the web. Using the extension is […]

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Building Doors to Your Content Marketing Home

A few weeks ago we introduced the idea of the content marketing home, and how planning and executing your content marketing strategy was similar to undertaking the construction of your dream home. To quickly refresh the key points of that post: It Starts With Vision and Content Strategy Configure A Strategic Framework For How You […]

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Sample Buyer Persona

Developing Buyer Personas is a foundational task for strategic content marketing. We define a Buyer Persona as “the documented embodiment of a single representative of your target audience that represents a segment of your audience as a whole, in a way that can meaningfully affect your strategy, conversion architecture and marketing content production.” We published […]

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Creating Beautiful Editorial Calendars with Custom Color Schemes

Editorial calendars are first and foremost a functional tool–but just because they’re useful doesn’t mean that they have to be drab and boring! Your editorial calendar can come to life with your favorite colors or your company’s brand color scheme. Here’s an example of what a colorful–and on brand–editorial calendar can look like based on […]

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Sample Theme-Cycle Grid

A Theme Cycle is a tool which is used to plot your themes against the different stages of the buyer cycle. Organizing your marketing content by theme helps to define your content by purpose and assists with the ideation process. Taking each of those themes and mapping them onto the buyer cycle shows you what […]

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3 Tips for Advanced Content Ideas

Ideation Challenges Coming up with high-quality content ideas can stymie even the most seasoned of marketers. After all, you know that to engage your audience and attract customers you will need to produce a consistent stream of content to set your company apart from its competition. But it can be difficult to keep coming up […]

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5 Ways to Align Marketing and Sales

“How did you find us?” This is a question I ask every customer. Typically they’ve found us through a Google search referencing top content marketing tools, marketing solution lists, etc. We meet some customers at conferences, while others are referrals or were recommended by agency partners. Potential customers we talk with know they have a […]

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Sample Content Marketing Workflow

With the steady rise of content marketing as a general theme and strategy in the marketing world, along have come the tools to help marketers achieve success with it. One category of those tools is content marketing workflow software, a feature set in the larger arsenal of content marketing software suites. As the conversation increases […]

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