These days, as content marketers, we publish hundreds of content assets a year– everything from advertisements, blogs, briefs, emails, news releases, presentations, training materials, videos, webinars, social, and more. No matter what we’re writing at any given time, we have to keep in mind that users will access our content through a wide variety of channels, across different platforms, and will likely only see fragmented bits and pieces of what we’ve written. Writing structured content turns this into an advantage, by making your digital content super flexible, searchable, and reusable. That is why more and more marketers are discovering the utility of structured content as a way to scale their content marketing efforts.
Think of it as a methodology that enables customers to find your content more easily online, and allows your team to redeploy it more efficiently into multiple formats and media types. In combination with a strong content marketing strategy, structured content is an essential ingredient to content success.
In this webinar, you will learn:
The fundamental patterns in structured content, and when to use each one
How taxonomy lets you set rules for navigation — and when to stop making rules!
How to write for an open world where anyone can remix your content as they want
Join us and special guest Joe Pairman on Sept 20th at 1pm EST/10am PST, for a crash course on structured content, and how to start using it to your advantage today.