Content marketers publish hundreds of content assets a year- everything from advertisements, blogs, briefs, emails, news releases, presentations, training materials, videos, webinars, social posts, and more.
But when writing content for marketing, we have to keep in mind that users will access our content through a wide variety of channels, across different platforms, and will likely only scan content and see fragmented bits and pieces of what we’ve written. Marketers can actually use this to their advantage by writing content that is structured. By creating digital content that is super flexible, searchable, and reusable, marketers are discovering that they can more easily scale their content marketing efforts.
Learn how to use structured content to enable customers to find your content more easily online, and allow your team to redeploy content more efficiently into multiple formats and media types.