Mix and Match Content for Campaigns

 

Need a campaign to go with that content?

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Turn Content into Campaigns

Mintent brings flexibility to your campaigns. Create a campaign and if you want a piece of content to support it, tag that in the campaign field. You can assign any piece of content to any number of campaigns.

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Manage Campaigns on the Calendar

Filter the editorial calendar by campaign to make sure the schedule works. Coordinate tweets, blog posts, white papers and more to orchestrate short and long-term campaign success.

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Measure Campaign Success

Did the content in a certain campaign achieve engagement goals? Can you see which parts of a campaign were more successful than others? Mintent will track all of that and more.

“Without Mintent it was hard for me to keep track of which content contributed to any given campaign. Now I just filter on a campaign to see progress to completion for all the parts in a campaign."   

Sharon H, Content Campaigns Manager
Think about Campaigns Differently

Starting from scratch? Instead of creating new content, look at existing assets and use them in a new campaign. You’ll know which pieces of content were successful, so you can re-purpose them later.

Be Driven by Data

You know that to hit the marketing to sales conversion % you’re going to need 1,000 more new leads. Look at past content that delivered the most pageviews. Use that content in new campaigns.

Integrations Take Campaigns to New Heights

All the content in the world will not fill your leads pipeline if it doesn’t get served to the right people at the right time.

Mintent brings your whole marketing tech stack together with integrations to the top social, marketing automation, and CMS tools.

Schedule a Live Demo with Us

Take an hour out of your day to learn how you can save hours managing content. We’ll customize the demo to meet your needs.

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