It’s not enough to identify customers for targetted campaigns.
Your creative team needs to understand who they are, what might motivate them, what they like, etc. Defining personas makes content more precise.
Unite Your Efforts
Set the vision – now make it happen. Coordinate all your plans and people to work towards your goal (with fewer emails, meetings, and delays).
Trigger Actions - and Profits
People in different stages of the buying cycle need different messages. Create and coordinate campaign tracks that match to the buying cycle to improve time to action.
“Once we started to plan our content programs around
specific, detailed personas, we doubled engagement.”
Marla M, Chief Marketing Officer
Who are your potential customers?
Create personas that make people real. Personas express to content creators who they are trying to connect with.
How do they buy?
Outline the stages people go through to make a purchase.
What do they need to know?
People need different content as they progress through the stages of your customer buying cycle. Define your key themes.
Schedule a Live Demo
Take an hour out of your day to learn how you can save
hours managing content. We’ll customize the demo to meet