Vancouver, BC. April 21, 2017. Mintent is proud to announce that it has been included in the Gartner March 2017 Market Guide for Content Marketing Platforms (CMP). The latest guide defines the content marketing platform ecosystem and identifies companies that provide scalable, modern content marketing.
According to the report, “Customer experience has also become a high priority for marketing leaders. A hallmark of the content marketing platform is the ability to tie a connective thread among personas, themes and content assets to align content with customer experience. This, along with the workflow and performance measurement capabilities, has driven significant momentum for the CMP market.”
As noted by Gartner, “Content marketing platforms are software solutions that support the practice of content marketing. Solutions include capabilities to engage in ideation, editorial planning, collaboration and workflow, creative, editing and collaboration tools to create and publish rich, interactive content, curation filters, content analytics and more. Many content marketing platform vendors complement their software with optional services.”
“We appreciate Gartner’s listing of Mintent,” explained Mintent CEO, Matt Dion. “Content strategy is such a big part of marketing now, and our platform really helps people to build a solid content plan aligned with key messages, buyer personas and the customer buying cycle.”
Getting Rid of the Spreadsheets and Emails
Marketers creating content today are mired in spreadsheets, convoluted email chains, and a document versioning nightmare. Content marketing automation takes the pain out of content creation by automating many of these simple processes.
Marketing Content vs. Content Marketing
Marketers create many different types of content, pushing it out through many different channels. This is “Marketing Content.” True “Content Marketing” is enabled by platforms like Mintent which make the process more strategic, efficient and measurable.
Mintent’s editorial calendar unifies content teams, from C-level strategists looking at overall business goals and return on investment to occasional members who approve content, as well as external agencies and consultants. Customers appreciate the fully automated content workflows that simplify managing large teams working on hundreds of content projects.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
The performance and value leader, Mintent is a content marketing automation platform used by mid-sized and large teams to plan, produce, publish and measure marketing content. The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment. Customers include Century Link, Upwork, Aecom, New York University, Teradata and Isuzu Australia. Mintent is a private company based in Vancouver, Canada.
Photo: Mintent’s online editorial calendar software