What Does It Take to be a Successful Content Marketer?
Content Marketing Platform Evaluator Guide
If you’re evaluating content marketing platforms, this eBook will help pair your needs with the right features.
Find out how:
event_availableHundreds of pieces of content can be efficiently produced using a powerful, online editorial calendar
laptopCritical gaps in your content strategy for personas and themes can be identified in under a minute
Workflows can be customized and automated, allowing people to do their job at the right time, with zero emails and no confusion
device_hubA content strategy that perfectly aligns with your business strategy can be executed and measured
How do your content marketing needs translate into platform requirements?
Learn how in this comprehensive guide to content marketing platforms.
Not all content marketing platforms are the same
Make sure you’re getting the right one for you
A good content marketing platform will give you the tools you need to align content strategy with business strategy.
Do you need to coordinate hundreds of pieces of content from a single point of contact with all your team members?
Your platform should mirror the way you work, not force your team down a pre-ordained path.
Define a customer buying cycle, personas and themes to accurately target customers with the right message.
The editorial calendar should provide sub-calendars for divisions, or different organizations, while providing a global roll-up calendar.
Every company has its own way to work. You should be able to create multiple custom workflows, set roles and timelines accordingly