The Content Marketing Asset Library
by Zoltan Ilku on Sep 11, 15
When it comes to planning and creating marketing content, it’s important to know what you have already built, what you have at hand and where, and what gaps you have. A critical tool in facilitating that is a central content asset management system that connects to the rest of your editorial planning and workflow system. In Marketing.AI we call that the Asset Library and it’s this week’s Feature Friday.
As you can see from the above screenshot, the asset library is a place to store the items and metadata that represent all kinds of assets, from blog posts to images to whitepapers and so on, and to tag them appropriately for filtering, finding and analytics.
A key feature of the asset library is the ability to attach any type of content format you need, from jpegs to pdf’s to html links and so on, the list is endless. The above screenshot shows an item with multiple formats attached for instance.
Another key feature are the different ways to get assets in the library. For instance, when you complete an item through a workflow, planned in the calendar, then the master item becomes an asset in the library and all of its component attachments also become available. There are many sub-features that are part of this, such as the ability to mark a particular attachment as a “Final Version” but we’ll cover some of those in a subsequent Feature Friday post. You can also create new assets directly from within the library and add assets in bulk through a bulk upload process.
Once assets are there they need to be able to be accessed. Here you can view them in your browser, download them, and make them public or private for wider sharing in the organization or with customers/partners without having to give those viewers access to the whole Marketing.AI system.
It is also important to make assets easy to find. That’s why the Asset Library provides multi-dimensional filtering to drill-down on the types of assets, as well as cross-sections of strategic metadata to zero in on exactly what your users are looking for. There is also a handy natural text search function that will immediately pull in assets that match any of the text that you type into the search bar. For instance this makes it easy to find assets you want to use in your next marketing content items and it makes it easy for your sales team to find assets for use sales processes by buying cycle stage, persona, theme and other strategic focus.
This is a brief overview of the content asset management part of the system. For more information, check out our content asset library, or sign-up up for a free trial and get a full demo. And don’t forget to tune in next week for another installment of Feature Friday.