Insights from the Mintent team

Create captivating content and become a marketing leader

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The Global Marketing Editorial Calendar

One of the most powerful features of Mintent for distributed teams is the Global or Master Roll-up Calendar with its accompanying Sub-Organizations. There are many uses for the Global calendar. One popular use case is for global marketing teams, with a main global editorial calendar and several regional calendars. Members of the regional teams may want […]

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Your content isn’t lackluster, it’s just missing a reason to exist: Show ROI on your content by defining a content mission

Every killer content plan is backed by a tactical execution and strategic plan to keep your content aligned… but is it aligned to the right mission? Your content core aims to tell a strategic story that either makes an impact on your revenue/business growth and or thought-leadership/community awareness. But chances are your content is cluttered. But not because your […]

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How one healthcare customer leverages the editorial calendar for collaboration and brand cohesion

Overcoming the challenge of a disparate content creation workflow One of Mintent’s healthcare partners leverages the editorial calendar to streamline their creative content process. To help facilitate community engagement efforts, their marketing team is now able to collaborative on their content marketing efforts related to their brand story, the voice of the customer, and to create content experiences that make an […]

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The Value of Having One Source of Truth for Content Marketing

  When creating content, a common problem marketers face is solving what assets you have are most up-to-date? This is especially hard if you manage your files in multiple locations. Which videos, logos, images, and graphics are the right ones, on brand, fitting to your tone and voice? Without a source of data truth, you can end up spending […]

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See you at Content Marketing World!

  Content Marketing World from September 6th – 9th Mintent is headed in Cleveland –home of the Rock and Roll Hall of Fame, the famous “Dawg Pound”, and home to Content Marketing World. We’re a proud sponsor and exhibitor this year again and hope to see you in booth #25. Here’s what you can expect to see from us: It goes […]

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