Insights from the Mintent team

Create captivating content and become a marketing leader

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Buyer Persona Blueprint

Developing Buyer Personas is a foundational task for strategic content marketing. We’ve talked a lot about this recently, and it was a very hot topic this year at Content Marketing World 2017. With more content bombarding B2B buyers, very little of it actually gets their attention. We’ve numbed our audience with content that disappoints because […]

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How to Prove the Value of Your Content Marketing Efforts

Content Marketing has quickly become a primary function of many marketing teams. It is frequently cited as the best way to generate leads and ROI. However, it has the potential to turn sour for businesses who don’t handle it properly. A study by Gleanster found that B2B companies lose $0.25 of every dollar spent on content marketing because of inefficient content operations—the […]

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How to Avoid the Most Common Content Marketing Workflow Gaps

Acknowledging that there are gaps in your marketing team’s workflow is the first step in solving them. How do you know if there are gaps? Read on to identify the most common ones and how to fix them. Gap #1: Your work is often getting stuck in the ‘approval’ stage. If you’ve ever spent countless […]

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Keeping it Fresh: the importance of content audits for healthcare communications professionals

Healthcare is changing. Beyond the politics that drive industry decisions, advances in science and technology keep the medical field progressing forward. This provides healthcare communications professionals with a wealth of interesting content. Having a content bank or asset library is essential for healthcare marketers because it helps ensure that all of your assets are organized and up […]

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SEO Mistakes & How to Avoid Them

Many content marketers have confidence issues when it comes to SEO (search engine optimization). But avoiding SEO is not an option. 47% of content marketing jobs require SEO skills. It’s not all bad news, of course. Many content marketers are doing just fine with SEO. Roughly 60% of content marketers rate their SEO knowledge as “good” or […]

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The Doctor is In: Marketing your new physician staff

Your physician recruitment team has hired an amazing new doctor – and the first order of business is to attract patients for this physician. Along with field marketers who bring in those essential referrals, as a healthcare marketing team, your work complements the field reps by promoting the physicians as experts in their field not […]

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The Power of the Headline

You’re not one of those people who just knock off a headline in a minute or two, right? You’d never do that. At least I hope not. Because, you know, “those people” who toss out just any old headline…? They’re missing out. Big time. Neil Patel  says, “The headline accounts for up to 50% of […]

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Compassionate Healthcare Marketing using Patient Journeys

Healthcare marketers are in a unique position over their peers who represent other industries. While tasked with promoting your services, there is a moral conundrum because in order for someone to need those services, they have health concerns. That’s why many healthcare organizations are embracing the whole picture when it comes to healthcare – prevention, […]

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Guilt-free Ways to Republish Your Content

Getting twice as many shares, twice as much traffic, and doubling your conversion rates could do wonders for your content marketing program. It might well quadruple your return on investment, for starters. And let you hire more staff. It might even nab you a handsome pay raise, and possibly a new title. There’s one content marketing technique […]

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