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A Personalized Approach to Marketing

Once upon a time, marketing was a hit-or-miss effort. Businesses would look at their sales numbers, pull in whatever other geographic, demographic and product data they might have, and then take their best guess about what their target audience wanted. Even when marketers tried to be accurate, they knew that their efforts would likely only […]

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Editorial Calendars 101: Get Organized!

Editorial Calendars are a hot topic in the world of content marketing, with strategists and agencies realizing that they need a centralized planning process for what is becoming an increasingly deadline-driven industry. The key to a successful content marketing strategy is publishing regular content that engages your target audience, informs them about your company or […]

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Making Influencer Marketing Work for Your Business

When was the last time you researched a brand, product, or service based on the personal experiences of someone you know, or on the enthusiastic recommendation of a celebrity you follow? We’re all influenced by certain key figures in our lives, whether we realize it or not. Apply that influence to your marketing efforts, and […]

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Buyer Personas: Your Key to More Qualified Leads

“Creating” Your Ideal Customer Do you sometimes get the feeling that you’re promoting your brand to the wrong buyers? Do you find yourself scratching your head over why your marketing efforts always seem to reel in disinterested parties instead of genuine prospects? Perhaps your content strategies are based on educated guesses about your target audience, or […]

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How to Know If Your Content Marketing Efforts Are Working

Unlike an ad campaign, which runs for a limited period of time and then ends, content, if done right, can be evergreen. It moves around the web, eventually reaching your target audience from a variety of earned and paid channels. It is for this reason that many marketers find measuring content very tricky. Measuring the ROI […]

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Marketer-to-Marketer Podcast: Mintent & ScribbleLive

Mintent‘s CEO, Matt Dion, is featured on Enterprise Marketer‘s podcast “Marketer-to Marketer“. In this podcast, recorded live at this year’s Content Marketing World show in Cleveland, Matt and Christophe Trappe, VP of Content Marketing at ScribbleLive, have a candid conversation about the Content Marketing ecosystem, problems that Content Marketers face daily, tools and strategies for delivering amazing […]

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A Few of Our Favorite Things Holiday 2017 Wrap Up

For this special holiday wrap up blog post, we caught up with some of the greatest minds in content marketing to ask them about their favorite moments of 2017 as we wrap up the year and prepare what’s to come in 2018. Here’s what they had to say.              

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When to Pull the Plug on a Digital Marketing Campaign

When to Pull the Plug on a Digital Marketing Campaign As a digital marketer, you’re sending out social media posts, creating online product demos, cranking out white papers and constantly updating your blog. But it can feel like your efforts are for naught if you’re getting back nothing but crickets. The key to measuring the […]

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Buyer Persona Blueprint

Developing Buyer Personas is a foundational task for strategic content marketing. We’ve talked a lot about this recently, and it was a very hot topic this year at Content Marketing World 2017. With more content bombarding B2B buyers, very little of it actually gets their attention. We’ve numbed our audience with content that disappoints because […]

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How to Prove the Value of Your Content Marketing Efforts

Content Marketing has quickly become a primary function of many marketing teams. It is frequently cited as the best way to generate leads and ROI. However, it has the potential to turn sour for businesses who don’t handle it properly. A study by Gleanster found that B2B companies lose $0.25 of every dollar spent on content marketing because of inefficient content operations—the […]

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