Insights from the Mintent team

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Does Your Healthcare Content Need a Check-Up?

New care models, more regulation, and increased competition among providers have altered the healthcare landscape rapidly in recent years. To meet goals, healthcare companies are finding that communications with internal and external audiences including patients and family members, employees, and regulatory agencies are more important than ever. The increased scope and complexity of communications have […]

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The value and importance of personalized content marketing and tips to doing it right

People’s needs are constantly changing. New communication channels pop up all the time. Most importantly, your business is ever-changing. So how do you stay relevant and provide a flawless experience that speaks directly to your potential buyers? Don’t treat everyone the same.

Content marketing is powerful because it has a unique opportunity to tailor messaging directly to and engage with, the perfect buyer. Not only can it be tailored to the right person, but knowing the ins-and-outs of your target buyer means you can also target their behaviours at a time that’s most convenient for them.

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It’s time to level up—Your complete 10 step guide to becoming a strategic, data-driven content marketing team

57% —that’s how far the average B2B buyer is through the purchase decision cycle before engaging a team member in sales. Statistic courtesy of CEB Global. With nearly 60% of your customers engaging first with your content, then with your team, there’s still only 88% of B2B marketers that consider themselves to use content marketing as […]

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The key to successful content marketing strategies: Telling the right stories with target audience segmentation and targeted personas

  Your ideal customer should be able to make a connection with your company or products. A connection that helps them make informed decisions. Content should be tailored to why they came searching in the first place. Any stellar content marketing strategy has a steady flow of quality content—content that tells a story to a […]

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4 impactful ways to help your organization understand the role of content marketing in whole-organization growth

60% of your customers engage first with your content before anyone in your team. Content marketing is the foundation upon which your business operates. From the story told on your website, through to learning materials, you’re producing content. Still, majority of businesses neglect the importance that content plays in business success.

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The Global Marketing Editorial Calendar

One of the most powerful features of Mintent for distributed teams is the Global or Master Roll-up Calendar with its accompanying Sub-Organizations. There are many uses for the Global calendar. One popular use case is for global marketing teams, with a main global editorial calendar and several regional calendars. Members of the regional teams may want […]

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Your content isn’t lackluster, it’s just missing a reason to exist: Show ROI on your content by defining a content mission

Every killer content plan is backed by a tactical execution and strategic plan to keep your content aligned… but is it aligned to the right mission? Your content core aims to tell a strategic story that either makes an impact on your revenue/business growth and or thought-leadership/community awareness. But chances are your content is cluttered. But not because your […]

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