Editorial Calendars Are a Must! 7 Reasons To Choose Mintent

by Mintent Staff on May 24, 17

Most editorial calendars just show your production schedule.

Mintent’s content marketing platform turbo-charges your editorial calendar with powerful features that can help you strategize, organize and execute content all from one screen.

They’re not just editorial calendars, but an automated content marketing workflow.

  1. TARGET SPECIFIC PERSONAS IN YOUR EDITORIAL CALENDARS

Good content targets specific customer personas and stages in the customer journey.

With Mintent, you make sure that all your posts connect to your desired audience.  Click here to read our blog on customer personas

  • Centralize strategy.  Store your Personas and Customer Buying Cycle in your Mintent account. Your team can access this anytime, so they know who they’re writing for and why.
  • Pull reports.  Label posts according to persona or campaign, then use Mintent’s calendar filters to find out what content you’re sending to your different audiences. In one glance, you know if you’re creating the right type and right amount of content.  
  • Analyze what works. Mintent’s analytics tools tell you which posts performed better. You know which messages resonated with your markets, and can push out similar content for templated success.

Create Personas in Mintent editorial calendar software

  1. ORGANIZE AND TRACK MULTIPLE CAMPAIGNS

Creating content for different campaigns, platforms, and audiences?  Create order from the chaos.

As you plan your strategy, you can identify themes (and potentially sub-themes). Easily label, describe and map every piece of content you create.

View all your content, or use filters to view according to post type, platform, campaign, keyword, or any other desired metadata.

view content by campaign in editorial calendar software

  1. MANAGE TEAM RESOURCES

Turn ideas into stories, and stories into tasks – all with a few intuitive clicks!

  • Brainstorm. Anyone can drop a concept or suggestion into Mintent’s Idea Bank.
  • Plan. Drag an idea onto the editorial calendar.
  • Implement. Assign the story, set a deadline, and choose who should view and approve the content. Mintent sends the notifications!
  • Reassign.  View a team member’s profile to see what he’s working on, or filter content according to who’s assigned. Is someone overloaded? Drag the content to a new deadline or reassign with a click. Mintent automatically adjusts the milestones and sends out alerts.

  1. STREAMLINE AND SPEED UP APPROVAL

Content can go through several requests for information, revisions and layers of approval. Move conversation from emails and meetings to Mintent’s robust messaging platform.

Attachments, comments and other assets are pulled into one place for easy viewing and retrieval.

content marketing communication tools in an editorial calendar

  1. PUBLISH CONTENT

Mintent integrates with WordPress, social media, and other marketing tools. You can push out content without leaving the platform, and fuel all your marketing efforts in a few clicks.

distribute your editorial calendar content through multiple channels

  1. MEASURE  CONTENT ROI

Use the analytics tool to know which posts performed best. Repeat your success by gathering related posts and tweak into a new campaign, or pushing out new content around the messages that have proven to get the most response.

see what content in your editorial calendars worked best

  1. SIMPLIFY YOUR WORKDAY

Mintent’s features minimizes the need for emails, meetings, and delays caused by miscommunication – tedious tasks that consume an estimated 50 hours a week.

Through an automated content marketing workflow, you have more time to focus on creative and strategic tasks.

You do less but accomplish more.

content marketing managers need a clear workflow for editorial calendars

So as you can see – not all editorial calendars are the same. Mintent has an all-in-one solution to help simplify workflow processes for your organization.

To find out more about how to simplify your work and get better results for less effort, download our ebook or sign up for a free trial.