Content strategy: 24 questions you need to answer
by Mintent Staff on Apr 12, 17
What happens in an Internet second? 54,000 Google searches. 7,000 tweets. 2 million emails. 729 Instagram photos. 125,406 YouTube video views. 2,177 Skype calls. (Source: Internet Live Stats)
The Internet is a noisy place. Does your content strategy deliver? Does your message ring round and clear to your target audience?
Before you publish any new content: stop and listen. Not to your competitor. Not to your client. Not to the latest Top 10 list of content marketing trends. Go back to your audience – the person you’re talking to, but should really start listening to.
KNOW YOUR CUSTOMER PERSONA
You see your customer, but how does she see you? What features, services and brand personality do you want her to associate with your name? Customers don’t just buy into a product, but a promise and a lifestyle.
REVIEW YOUR CONTENT STRATEGY AND POSITIONING
Is your brand image actually converting into sales? Maybe it’s time to change your campaigns to reach a new market or differentiate yourself from other brands.
MARKET WITH INTENT
Once you listen, you can begin Marketing with Intent. Align all your messages to your customer and brand identity. Everything else is chatter – a waste of your energy, time and resources.
Find out how Mintent’s content marketing workflow tools can help you create a strategy and align every stage of your production process and publish content that makes a difference. Signup for a free trial, or read customer success stories to see what happened when they started Marketing with Mintent.