Insights from the Mintent team

Create captivating content and become a marketing leader

Keeping it Fresh: the importance of content audits for healthcare communications professionals

Healthcare is changing. Beyond the politics that drive industry decisions, advances in science and technology keep the medical field progressing forward. This provides healthcare communications professionals with a wealth of interesting content. Having a content bank or asset library is essential for healthcare marketers because it helps ensure that all of your assets are organized and up […]

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The Doctor is In: Marketing your new physician staff

Your physician recruitment team has hired an amazing new doctor – and the first order of business is to attract patients for this physician. Along with field marketers who bring in those essential referrals, as a healthcare marketing team, your work complements the field reps by promoting the physicians as experts in their field not […]

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Compassionate Healthcare Marketing using Patient Journeys

Healthcare marketers are in a unique position over their peers who represent other industries. While tasked with promoting your services, there is a moral conundrum because in order for someone to need those services, they have health concerns. That’s why many healthcare organizations are embracing the whole picture when it comes to healthcare – prevention, […]

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Ready for Launch: sharing growth news with your audience

You can finally see the light at the end of the tunnel – the new piece of equipment is scheduled to arrive or the construction project for your facility has a completion date. Now, you and your corporate communications/ marketing team can swing into full gear to spread the excitement that your administration team has […]

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Connecting with the Community Through Awareness-Month Campaigns

Do you know when National Cleft & Craniofacial Awareness & Prevention Month is? What about Psoriasis Awareness Month? These health awareness recognitions may not be at the forefront of your mind, but for those struggling with these conditions, they are very important. There are so many “awareness” days, weeks and months to keep track of […]

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Finding Your Voice: The Secret to Great Ghostwriting

When you’re in marketing and public relations, it is not uncommon to hear your words coming out of someone else’s mouth. It can be an exciting and fulfilling feeling when a CEO or physician stands before a crowd and eloquently delivers the words that you wrote. But getting from the blank page to that speech […]

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10 Content Marketing trends that are changing the healthcare industry

Do you create content for a healthcare organization? If your only content marketing efforts are a website, blog and some social media posts, then you could already be falling behind. Here are the top content marketing trends for healthcare that are changing the way these organizations are communicating with their audiences. Read on if you […]

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