Insights from the Mintent team

Create captivating content and become a marketing leader

Latest
How one healthcare customer leverages the editorial calendar for collaboration and brand cohesion

Overcoming the challenge of a disparate content creation workflow One of Mintent’s healthcare partners leverages the editorial calendar to streamline their creative content process. To help facilitate community engagement efforts, their marketing team is now able to collaborative on their content marketing efforts related to their brand story, the voice of the customer, and to create content experiences that make an […]

Continue Reading
Customer Story: Zillow Focuses on Strategy

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. When Zillow’s Jessica Rourk started growing her team of writers and guest contributors, she discovered her old processes of email […]

Continue Reading
Customer Story: Teradata Gains Global Collaboration

Teradata helps companies get more value from their data than any other company, allowing them to reduce costs, create agility for faster data analysis and innovation, and reduce complexity, giving organizations a sustainable competitive advantage. When Teradata’s Marketing leadership started up an ‘internal content agency’—a global team of writers and graphic designers—the team quickly became […]

Continue Reading
Customer Story: Cameron gets out of spreadsheets

  Cameron (NYSE:CAM) is a leading provider of flow equipment products, systems and services to worldwide oil, gas and process industries. Leveraging its global manufacturing, sales and service network, Cameron’s 11 operating divisions, with more than 24,000 employees in over 250 locations, generate annual bookings in excess of $8 billion.   Challenge Cameron was struggling […]

Continue Reading
Customer Story: Carnegie Finds the perfect content marketing solution for a complex organization

Carnegie Corporation of New York, one of America’s most influential philanthropic institutions, was established in 1911 by Andrew Carnegie to promote the advancement and diffusion of knowledge. Headquartered in New York City, the Carnegie Corporation offers grants at both a national and international level, which involves collaborating with many teams around the globe and communicating efficiently across different time […]

Continue Reading
Customer Story: Fargo-Moorhead Convention & Visitors Bureau Brings Order to Chaos

  The Fargo-Moorhead Convention & Visitors Bureau promotes the cities of Fargo, North Dakota plus West Fargo and Moorhead, Minnesota as a destination for visitors, tour groups, business travel, conventions, sporting events and trade shows. Managing content about  three cities in two states became overwhelming, especially with numerous Excel spreadsheets and Word documents involved. With so many  different content types to […]

Continue Reading
Customer Story: MGIS Addresses Content Marketing Challenges With Marketing Calendar and Workflow Software

The MGIS Companies, Inc. is a leading national insurance program manager with deep experience and expertise in building, managing and servicing specialized programs for medical professionals. When Katrina Wang, an experienced Content Manager at MGIS and Mark Dayton, the VP of Marketing, went looking for a content marketing software solution, they tried a WordPress plugin […]

Continue Reading
Customer Story: Silverado gains an integrated view of marketing strategy across all channels and content types

What kind of care would I want for my family? Silverado’s founders asked themselves that question, and the answers they found formed the foundation of the company they are today. Silverado’s family of caregivers, support staff and administrators is united in its mission to provide dignity, respect and the highest quality of life possible, from their in-home and […]

Continue Reading
Customer Story: A Place for Mom Gets Strategic with Content Marketing

Do you have a small content marketing team you’re beginning to grow? Or do you have a large marketing team, and you’re finally tearing down the silos they’ve been organized into previously? Or perhaps you simply want to “get more strategic” with your content, ensuring strategy permeates all your marketing efforts. If any of these […]

Continue Reading
Customer Story: City of Arlington Drives Deeper Citizen Engagement

Does the content you’re creating resonate across every single stakeholder you’re interested in engaging with? You might think so, or you might believe not- but in either case, how do you know? One of our customers- the City of Arlington, TX- had this exact challenge, until they found Marketing.AI. They have multiple stakeholders for the […]

Continue Reading