Insights from the Mintent team

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Compassionate Healthcare Marketing using Patient Journeys

Healthcare marketers are in a unique position over their peers who represent other industries. While tasked with promoting your services, there is a moral conundrum because in order for someone to need those services, they have health concerns. That’s why many healthcare organizations are embracing the whole picture when it comes to healthcare – prevention, […]

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Scaling for Content Success: US Acute Care Solutions

US Acute Care Solutions (USACS) is a leading physician-owned provider of acute care hospital management as well as emergency medicine and hospitalist jobs for physicians. It’s unique “physician-owned model” won the commitment of clinicians across the United States. In only two years, it has grown rapidly to serve nearly six million patients in 21 states. Every […]

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How one healthcare customer leverages the editorial calendar for collaboration and brand cohesion

Overcoming the challenge of a disparate content creation workflow One of Mintent’s healthcare partners leverages the editorial calendar to streamline their creative content process. To help facilitate community engagement efforts, their marketing team is now able to collaborative on their content marketing efforts related to their brand story, the voice of the customer, and to create content experiences that make an […]

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Customer Story: Teradata Gains Global Collaboration

Teradata helps companies get more value from their data than any other company, allowing them to reduce costs, create agility for faster data analysis and innovation, and reduce complexity, giving organizations a sustainable competitive advantage. When Teradata’s Marketing leadership started up an ‘internal content agency’—a global team of writers and graphic designers—the team quickly became […]

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Customer Story: Carnegie Finds the perfect content marketing solution for a complex organization

Carnegie Corporation of New York, one of America’s most influential philanthropic institutions, was established in 1911 by Andrew Carnegie to promote the advancement and diffusion of knowledge. Headquartered in New York City, the Carnegie Corporation offers grants at both a national and international level, which involves collaborating with many teams around the globe and communicating efficiently across different time […]

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Customer Story: Silverado gains an integrated view of marketing strategy across all channels and content types

What kind of care would I want for my family? Silverado’s founders asked themselves that question, and the answers they found formed the foundation of the company they are today. Silverado’s family of caregivers, support staff and administrators is united in its mission to provide dignity, respect and the highest quality of life possible, from their in-home and […]

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Customer Story: A Place for Mom Gets Strategic with Content Marketing

Do you have a small content marketing team you’re beginning to grow? Or do you have a large marketing team, and you’re finally tearing down the silos they’ve been organized into previously? Or perhaps you simply want to “get more strategic” with your content, ensuring strategy permeates all your marketing efforts. If any of these […]

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Customer Story: City of Arlington Drives Deeper Citizen Engagement

Does the content you’re creating resonate across every single stakeholder you’re interested in engaging with? You might think so, or you might believe not- but in either case, how do you know? One of our customers- the City of Arlington, TX- had this exact challenge, until they found Marketing.AI. They have multiple stakeholders for the […]

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