Insights from the Mintent team

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Keeping it Fresh: the importance of content audits for healthcare communications professionals

Healthcare is changing. Beyond the politics that drive industry decisions, advances in science and technology keep the medical field progressing forward. This provides healthcare communications professionals with a wealth of interesting content. Having a content bank or asset library is essential for healthcare marketers because it helps ensure that all of your assets are organized and up […]

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The Doctor is In: Marketing your new physician staff

Your physician recruitment team has hired an amazing new doctor – and the first order of business is to attract patients for this physician. Along with field marketers who bring in those essential referrals, as a healthcare marketing team, your work complements the field reps by promoting the physicians as experts in their field not […]

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Compassionate Healthcare Marketing using Patient Journeys

Healthcare marketers are in a unique position over their peers who represent other industries. While tasked with promoting your services, there is a moral conundrum because in order for someone to need those services, they have health concerns. That’s why many healthcare organizations are embracing the whole picture when it comes to healthcare – prevention, […]

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Ready for Launch: sharing growth news with your audience

You can finally see the light at the end of the tunnel – the new piece of equipment is scheduled to arrive or the construction project for your facility has a completion date. Now, you and your corporate communications/ marketing team can swing into full gear to spread the excitement that your administration team has […]

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