Insights from the Mintent team

Create captivating content and become a marketing leader

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The $120,000 content marketing workflow problem

  Have you ever driven a gas-guzzling car? Looks great, gets you to where you want to go, but it took twice as much fuel to run. Many content management teams are working exactly like this today. You’re creating brilliant content, but your system is so inefficient that your people have to push twice as […]

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The value and importance of personalized content marketing and tips to doing it right

People’s needs are constantly changing. New communication channels pop up all the time. Most importantly, your business is ever-changing. So how do you stay relevant and provide a flawless experience that speaks directly to your potential buyers? Don’t treat everyone the same.

Content marketing is powerful because it has a unique opportunity to tailor messaging directly to and engage with, the perfect buyer. Not only can it be tailored to the right person, but knowing the ins-and-outs of your target buyer means you can also target their behaviours at a time that’s most convenient for them.

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Your content isn’t lackluster, it’s just missing a reason to exist: Show ROI on your content by defining a content mission

Every killer content plan is backed by a tactical execution and strategic plan to keep your content aligned… but is it aligned to the right mission? Your content core aims to tell a strategic story that either makes an impact on your revenue/business growth and or thought-leadership/community awareness. But chances are your content is cluttered. But not because your […]

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The Value of Having One Source of Truth for Content Marketing

  When creating content, a common problem marketers face is solving what assets you have are most up-to-date? This is especially hard if you manage your files in multiple locations. Which videos, logos, images, and graphics are the right ones, on brand, fitting to your tone and voice? Without a source of data truth, you can end up spending […]

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