Insights from the Mintent team

Create captivating content and become a marketing leader

Latest
How to Rock Your 2018 Content Marketing Strategy

If you want to take your company’s online marketing to the next level, you need to have the right strategy in place. This includes creating a content plan that aligns to your goals. As you head into the beginning weeks of 2018,  it’s important that you keep in mind that a good content marketing strategy […]

Continue Reading
Your Questions Answered: Content Marketing Platforms 101

In recent years, there has been an overwhelming increase in the number of technology vendors available to answer to the needs of marketers. From analytics to social media, and marketing automation to account based marketing; it can be hard for marketers to even know where to start. But even with all of the technologies available […]

Continue Reading
Buyer Personas: Your Key to More Qualified Leads

“Creating” Your Ideal Customer Do you sometimes get the feeling that you’re promoting your brand to the wrong buyers? Do you find yourself scratching your head over why your marketing efforts always seem to reel in disinterested parties instead of genuine prospects? Perhaps your content strategies are based on educated guesses about your target audience, or […]

Continue Reading
How to Know If Your Content Marketing Efforts Are Working

Unlike an ad campaign, which runs for a limited period of time and then ends, content, if done right, can be evergreen. It moves around the web, eventually reaching your target audience from a variety of earned and paid channels. It is for this reason that many marketers find measuring content very tricky. Measuring the ROI […]

Continue Reading
When to Pull the Plug on a Digital Marketing Campaign

When to Pull the Plug on a Digital Marketing Campaign As a digital marketer, you’re sending out social media posts, creating online product demos, cranking out white papers and constantly updating your blog. But it can feel like your efforts are for naught if you’re getting back nothing but crickets. The key to measuring the […]

Continue Reading
Buyer Persona Blueprint

Developing Buyer Personas is a foundational task for strategic content marketing. We’ve talked a lot about this recently, and it was a very hot topic this year at Content Marketing World 2017. With more content bombarding B2B buyers, very little of it actually gets their attention. We’ve numbed our audience with content that disappoints because […]

Continue Reading
How to Prove the Value of Your Content Marketing Efforts

Content Marketing has quickly become a primary function of many marketing teams. It is frequently cited as the best way to generate leads and ROI. However, it has the potential to turn sour for businesses who don’t handle it properly. A study by Gleanster found that B2B companies lose $0.25 of every dollar spent on content marketing because of inefficient content operations—the […]

Continue Reading
How to Avoid the Most Common Content Marketing Workflow Gaps

Acknowledging that there are gaps in your marketing team’s workflow is the first step in solving them. How do you know if there are gaps? Read on to identify the most common ones and how to fix them. Gap #1: Your work is often getting stuck in the ‘approval’ stage. If you’ve ever spent countless […]

Continue Reading
SEO Mistakes & How to Avoid Them

Many content marketers have confidence issues when it comes to SEO (search engine optimization). But avoiding SEO is not an option. 47% of content marketing jobs require SEO skills. It’s not all bad news, of course. Many content marketers are doing just fine with SEO. Roughly 60% of content marketers rate their SEO knowledge as “good” or […]

Continue Reading
The Power of the Headline

You’re not one of those people who just knock off a headline in a minute or two, right? You’d never do that. At least I hope not. Because, you know, “those people” who toss out just any old headline…? They’re missing out. Big time. Neil Patel  says, “The headline accounts for up to 50% of […]

Continue Reading