Insights from the Mintent team

Create captivating content and become a marketing leader

5 Copywriting Tips to Convert Leads

Converting new leads on a website is just as much about copy as it is design. A visually compelling, easy-to-use website draws visitors in, but unique selling points and strategic messaging seals the deal. If you’re looking to increase the conversions on your website, consider these five copywriting tips that could make all the difference. […]

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Mintent Review: Market Like You Mean It

Our friends at CoSpot wrote this in-depth and informative review of our software recently. We wanted to share it with our own audience because it’s a great way to see first hand the value that other marketing teams have been able to realize from our platform. Not to toot our own horn too much, but […]

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5 Qualities Every Great Content Manager Should Have

While an entire content marketing team is needed to effectively create and publish quality content, it’s your content manager that will really promote your business through storytelling. An outstanding content manager will work to find the best ways to use content in all forms as a promotional tool for your company. They’ll be the driving […]

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The Importance of Content Workflows

The Importance of Content Workflows A well-defined content workflow will allow your company to remove the risks and roadblocks associated with producing and managing content. If your team finds itself in a position of constantly delivering content late, having trouble getting the content signed off by clients, or dealing with disengaged and frustrated employees, it […]

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5 Ways to Recycle & Reuse Your Content for Maximum Impact

As a marketer, you’ve likely seen the impact that great content can have on your organization. To truly inform and engage with your audience, you’ll need to have stellar blog posts and social media material. If you find that you are struggling to come up with fresh, engaging content, you’ve come to the right place. […]

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5 Outdated Content Marketing Strategies You Should Ditch today

When it comes to technology, what is state of the art today can become laughably outdated within just a few years or, in some cases, even months. While most people know this is the case for technology, what about for your content marketing strategy? If you don’t continually update your tactics, then you are going […]

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How to Rock Your 2018 Content Marketing Strategy

If you want to take your company’s online marketing to the next level, you need to have the right strategy in place. This includes creating a content plan that aligns to your goals. As you head into the beginning weeks of 2018,  it’s important that you keep in mind that a good content marketing strategy […]

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Your Questions Answered: Content Marketing Platforms 101

In recent years, there has been an overwhelming increase in the number of technology vendors available to answer to the needs of marketers. From analytics to social media, and marketing automation to account based marketing; it can be hard for marketers to even know where to start. But even with all of the technologies available […]

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Buyer Personas: Your Key to More Qualified Leads

“Creating” Your Ideal Customer Do you sometimes get the feeling that you’re promoting your brand to the wrong buyers? Do you find yourself scratching your head over why your marketing efforts always seem to reel in disinterested parties instead of genuine prospects? Perhaps your content strategies are based on educated guesses about your target audience, or […]

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