Insights from the Mintent team

Create captivating content and become a marketing leader

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Agile Marketing for Content Teams

We’ve been talking about  Agile approaches to marketing a lot lately, and we’ve even been implementing it ourselves. Although Agile may have been created for developers, it also works great for marketing. We’re trying to spread the good-word about Agile marketing,  so we’ve created this helpful eBook- “Agile Marketing for Content Teams“. It is aimed […]

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How to Build a Customer Mind Map

Everyone wants to be heard, but how do you make people listen to you? That probably depends on who you’re talking to. You wouldn’t speak to your boss the same way you’d speak to your two-year-old nephew. It’s the same for any form of communication, you have to make it appropriate for the intended audience. […]

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Create a Powerful Brand Story with Mintent

Thousands of years ago, people would gather around a fire and tell stories. The stories they would tell would include myths that decoded the mysteries of the universe, legends of heroism and folly, and old wives’ tales that bore underlying warnings that were easily understood (you could say it was the start of the listicle. […]

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Upcoming Webinar: “Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale”

Join us and the American Marketing Association for an upcoming webinar on Friday, July 21st, 2017 at 1 pm EST/10 am PST: titled “Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale”. In this live, 45-minute webinar, our speakers will illustrate how intelligent content can bridge the divide between the […]

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How to undergo a strategic content audit

“If you’re not putting out relevant content in relevant places, you don’t exist,” says Gary Vaynerchuck, social media strategist and author of “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”. Very true – but as all marketers know, that is easier said than done. A survey from Contents […]

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