Insights from the Mintent team

Create captivating content and become a marketing leader

Latest
3 Ways Content Marketing is Evolving in 2018 and Beyond

Content marketing is changing at breakneck speed. As each new technology and Internet trend emerges, this increasingly important arm of digital marketing evolves into something slightly different. To ensure that your content marketing strategy is up to the task in an increasingly competitive online marketplace, it’s important to know about the current trends — and how […]

Continue Reading
What to look for in a Content Marketing Platform

The content marketing software market is expected to grow to more than $32.3 billion in 2018. Hailed as one of the fastest-growing sectors of high tech, how does a marketing team like yours begin to incorporate content planning into your new or existing strategy? How to Increase Content Marketing Success In a 2017 report released concerning companies and […]

Continue Reading
Big Announcement from Mintent!

Today, we’re very excited to announce that Mintent is now offering a free version of our content marketing tool to allow access for all marketers, no matter the size of their organization. We believe that every marketer should have access to a content marketing platform, and we also don’t think users should have to sit through […]

Continue Reading
5 Copywriting Tips to Convert Leads

Converting new leads on a website is just as much about copy as it is design. A visually compelling, easy-to-use website draws visitors in, but unique selling points and strategic messaging seals the deal. If you’re looking to increase the conversions on your website, consider these five copywriting tips that could make all the difference. […]

Continue Reading
5 Essential Ingredients for Content Marketing Success

A study conducted by Content Marketing Institute found that only about 35 percent of businesses have their content marketing strategy well-documented. This same study concluded that 55 percent of small business owners will increase their content marketing budget within the next year. There is no denying the power of great content. With informative and engaging blogs, press releases […]

Continue Reading