Insights from the Mintent team

Create captivating content and become a marketing leader

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SEO Mistakes & How to Avoid Them

Many content marketers have confidence issues when it comes to SEO (search engine optimization). But avoiding SEO is not an option. 47% of content marketing jobs require SEO skills. It’s not all bad news, of course. Many content marketers are doing just fine with SEO. Roughly 60% of content marketers rate their SEO knowledge as “good” or […]

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The Power of the Headline

You’re not one of those people who just knock off a headline in a minute or two, right? You’d never do that. At least I hope not. Because, you know, “those people” who toss out just any old headline…? They’re missing out. Big time. Neil Patel  says, “The headline accounts for up to 50% of […]

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Guilt-free Ways to Republish Your Content

Getting twice as many shares, twice as much traffic, and doubling your conversion rates could do wonders for your content marketing program. It might well quadruple your return on investment, for starters. And let you hire more staff. It might even nab you a handsome pay raise, and possibly a new title. There’s one content marketing technique […]

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Agile Marketing for Content Teams

We’ve been talking about  Agile approaches to marketing a lot lately, and we’ve even been implementing it ourselves. Although Agile may have been created for developers, it also works great for marketing. We’re trying to spread the good-word about Agile marketing,  so we’ve created this helpful eBook- “Agile Marketing for Content Teams“. It is aimed […]

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