Insights from the Mintent team

Create captivating content and become a marketing leader

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5 Copywriting Tips to Convert Leads

Converting new leads on a website is just as much about copy as it is design. A visually compelling, easy-to-use website draws visitors in, but unique selling points and strategic messaging seals the deal. If you’re looking to increase the conversions on your website, consider these five copywriting tips that could make all the difference. […]

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5 Essential Ingredients for Content Marketing Success

A study conducted by Content Marketing Institute found that only about 35 percent of businesses have their content marketing strategy well-documented. This same study concluded that 55 percent of small business owners will increase their content marketing budget within the next year. There is no denying the power of great content. With informative and engaging blogs, press releases […]

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5 Ways to Recycle & Reuse Your Content for Maximum Impact

As a marketer, you’ve likely seen the impact that great content can have on your organization. To truly inform and engage with your audience, you’ll need to have stellar blog posts and social media material. If you find that you are struggling to come up with fresh, engaging content, you’ve come to the right place. […]

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5 Outdated Content Marketing Strategies You Should Ditch today

When it comes to technology, what is state of the art today can become laughably outdated within just a few years or, in some cases, even months. While most people know this is the case for technology, what about for your content marketing strategy? If you don’t continually update your tactics, then you are going […]

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How to Rock Your 2018 Content Marketing Strategy

If you want to take your company’s online marketing to the next level, you need to have the right strategy in place. This includes creating a content plan that aligns to your goals. As you head into the beginning weeks of 2018,  it’s important that you keep in mind that a good content marketing strategy […]

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SEO Mistakes & How to Avoid Them

Many content marketers have confidence issues when it comes to SEO (search engine optimization). But avoiding SEO is not an option. 47% of content marketing jobs require SEO skills. It’s not all bad news, of course. Many content marketers are doing just fine with SEO. Roughly 60% of content marketers rate their SEO knowledge as “good” or […]

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The Power of the Headline

You’re not one of those people who just knock off a headline in a minute or two, right? You’d never do that. At least I hope not. Because, you know, “those people” who toss out just any old headline…? They’re missing out. Big time. Neil Patel  says, “The headline accounts for up to 50% of […]

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Guilt-free Ways to Republish Your Content

Getting twice as many shares, twice as much traffic, and doubling your conversion rates could do wonders for your content marketing program. It might well quadruple your return on investment, for starters. And let you hire more staff. It might even nab you a handsome pay raise, and possibly a new title. There’s one content marketing technique […]

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How to get more value out of the content you already have

If you read our last blog post, “How to break free from the publish-and-forget-it content management cycle”, you’ll have some great ideas for how to republish content to get the most out of your investment. The reason why this post has two parts, is because we want to make sure that we give you all […]

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