Insights from the Mintent team

Create captivating content and become a marketing leader

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How to Write Content for Mobile- First Indexing

Google’s big move to mobile is finally here — and no, we’re not talking about a new Pixel smartphone. The company recently announced it was going to begin migrating sites that follow best practices for mobile-first indexing, a decision that will significantly impact the overall content marketing landscape. We’re here to outline some easy tips […]

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3 Ways Content Marketing is Evolving in 2018 and Beyond

Content marketing is changing at breakneck speed. As each new technology and Internet trend emerges, this increasingly important arm of digital marketing evolves into something slightly different. To ensure that your content marketing strategy is up to the task in an increasingly competitive online marketplace, it’s important to know about the current trends — and how […]

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5 Copywriting Tips to Convert Leads

Converting new leads on a website is just as much about copy as it is design. A visually compelling, easy-to-use website draws visitors in, but unique selling points and strategic messaging seals the deal. If you’re looking to increase the conversions on your website, consider these five copywriting tips that could make all the difference. […]

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5 Essential Ingredients for Content Marketing Success

A study conducted by Content Marketing Institute found that only about 35 percent of businesses have their content marketing strategy well-documented. This same study concluded that 55 percent of small business owners will increase their content marketing budget within the next year. There is no denying the power of great content. With informative and engaging blogs, press releases […]

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SEO Mistakes & How to Avoid Them

Many content marketers have confidence issues when it comes to SEO (search engine optimization). But avoiding SEO is not an option. 47% of content marketing jobs require SEO skills. It’s not all bad news, of course. Many content marketers are doing just fine with SEO. Roughly 60% of content marketers rate their SEO knowledge as “good” or […]

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The Power of the Headline

You’re not one of those people who just knock off a headline in a minute or two, right? You’d never do that. At least I hope not. Because, you know, “those people” who toss out just any old headline…? They’re missing out. Big time. Neil Patel  says, “The headline accounts for up to 50% of […]

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