Insights from the Mintent team

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Guilt-free Ways to Republish Your Content

Getting twice as many shares, twice as much traffic, and doubling your conversion rates could do wonders for your content marketing program. It might well quadruple your return on investment, for starters. And let you hire more staff. It might even nab you a handsome pay raise, and possibly a new title. There’s one content marketing technique […]

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Agile Marketing for Content Teams

We’ve been talking about  Agile approaches to marketing a lot lately, and we’ve even been implementing it ourselves. Although Agile may have been created for developers, it also works great for marketing. We’re trying to spread the good-word about Agile marketing,  so we’ve created this helpful eBook- “Agile Marketing for Content Teams“. It is aimed […]

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How to Build a Customer Mind Map

Everyone wants to be heard, but how do you make people listen to you? That probably depends on who you’re talking to. You wouldn’t speak to your boss the same way you’d speak to your two-year-old nephew. It’s the same for any form of communication, you have to make it appropriate for the intended audience. […]

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