Insights from the Mintent team

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8 Ways to Get More Out of Your Content

Curating creative content on the regular can be exhausting — especially when you’re not yet seeing any return from your efforts. You work tirelessly to engage customers through your website, your marketing emails and your company’s social media channels. Despite all of your sweat and tears (hopefully no blood), you aren’t seeing the results you […]

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3 Ways Content Marketing is Evolving in 2018 and Beyond

Content marketing is changing at breakneck speed. As each new technology and Internet trend emerges, this increasingly important arm of digital marketing evolves into something slightly different. To ensure that your content marketing strategy is up to the task in an increasingly competitive online marketplace, it’s important to know about the current trends — and how […]

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5 Essential Ingredients for Content Marketing Success

A study conducted by Content Marketing Institute found that only about 35 percent of businesses have their content marketing strategy well-documented. This same study concluded that 55 percent of small business owners will increase their content marketing budget within the next year. There is no denying the power of great content. With informative and engaging blogs, press releases […]

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A Personalized Approach to Marketing

Once upon a time, marketing was a hit-or-miss effort. Businesses would look at their sales numbers, pull in whatever other geographic, demographic and product data they might have, and then take their best guess about what their target audience wanted. Even when marketers tried to be accurate, they knew that their efforts would likely only […]

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Editorial Calendars 101: Get Organized!

Editorial Calendars are a hot topic in the world of content marketing, with strategists and agencies realizing that they need a centralized planning process for what is becoming an increasingly deadline-driven industry. The key to a successful content marketing strategy is publishing regular content that engages your target audience, informs them about your company or […]

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Marketer-to-Marketer Podcast: Mintent & ScribbleLive

Mintent‘s CEO, Matt Dion, is featured on Enterprise Marketer‘s podcast “Marketer-to Marketer“. In this podcast, recorded live at this year’s Content Marketing World show in Cleveland, Matt and Christophe Trappe, VP of Content Marketing at ScribbleLive, have a candid conversation about the Content Marketing ecosystem, problems that Content Marketers face daily, tools and strategies for delivering amazing […]

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