Insights from the Mintent team

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The Power of the Headline

You’re not one of those people who just knock off a headline in a minute or two, right? You’d never do that. At least I hope not. Because, you know, “those people” who toss out just any old headline…? They’re missing out. Big time. Neil Patel  says, “The headline accounts for up to 50% of […]

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From Marketing Pro to PIO: the tools you need for emergency response as a healthcare communications professional

If you work as a communications professional in a healthcare organization, you’ll be familiar with the following scenario. The call comes in the middle of the night, or when you’re on your way to lunch, or when you least expect it. There is an emergency and you are needed immediately. Hospitals and other medical facilities often […]

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