Structured Content- A Marketer’s Secret Weapon

January 12th (10am PST/1pm EST): By creating digital content that is super flexible, searchable, and reusable, marketers are discovering that they can more easily scale their content marketing efforts. Structured content is a methodology that enables customers to find your content more easily online, and allows your team to redeploy it more efficiently into multiple formats and media types. During this webinar hosted by the AMA, Joe Pairman and Matt Dion will show you how to use structured content in your marketing arsenal.

The Key to Success for Content Marketing Teams? Become Agile!

December 12th & 19th (10am PST/1pm EST): Content Marketing is becoming harder, and marketers struggle to rise above the noise with better quality content. The key to success (and maintaining sanity) as a Marketer is to become Agile. Our speakers, Jeff Julian (renowned speaker, author, and Agile marketing evangelist), and Matt Dion, Mintent CEO, will show you how to develop high-performing content at a pace that is sustainable over a long period of time, and help you and your team to make the switch to Agile marketing.

Creating Connected Experiences with a Strategy for Context

August 16th (1pm EST/10 am PST): As more and more content bombards B2B buyers, less of it gets their attention. This is not because there’s too much content, but rather because it’s not seen as relevant. We’ve actually numbed our audiences with content that disappoints because it fails to resonate. To be successful as marketers, we need to change our approach. Applying context can change wallflower content into the star of the show—to create connected experiences and increase contribution to revenue.

Playing to win with intelligent content

July 21st (10am PST/1pm EST): A major challenge that content marketers face is being able to create quality topical and evergreen content at scale. Using examples from major companies across a variety of industries, our speakers, Noz Urbina(renowned speaker, author, content strategist and blogger), and Matt Dion, Mintent CEO, will illustrate how intelligent content can bridge the divide between the latest, ‘hot’ topics, and content that outlives the rest by being useful for audiences over long periods of time.

Agile Marketing 101: Market faster & smarter. Get more done.

July 5th (10am PST/1pm EST): In an increasingly crowded marketplace, marketers are struggling to rise above the noise with better quality content, and more of it. With multiple campaigns, a myriad of content assets at different stages in the workflow cycle, globally distributed teams, and ramped targets it's no wonder content marketers are feeling the burn. In this 45-minute webinar you'll hear from Andrea Fryrear and Matt Dion about how you can use Agile marketing methodologies to set yourself free.