For this special holiday wrap up blog post, we caught up with some of the greatest minds in content marketing to ask them about their favorite moments of 2017 as we wrap up the year and prepare what's to come in 2018.

Here's what they had to say:

Adam Franklin

@franklin_adam Adam Franklin is the co-author of Web Marketing That Works - an Amazon #1 best seller. He is also the host of an iTunes podcast, a professional speaker and the Marketing Manager of Bluewire Media – the marketing education firm he co-founded in 2005. Adam’s Bluewire Media blog was Australia’s #1 business blog in 2015 his weekly 'Bluewire News' email goes out to over 29,000 readers worldwide.

Looking back on 2017, what was your favorite moment in Content Marketing?

My favorite moment was seeing marketers from all over the globe gather in Cleveland for Content Marketing World.

What are you looking forward to most in 2018?

The rise of video on Facebook, Instagram and LinkedIn. I'm excited that business owners and marketing managers can easily leverage video without the hassle of time-intensive video production and editing. 2018 will see more business people point and shoot on their smartphone and post the video straight to social media, resulting in higher levels of impact and interaction.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

My favorite article from 2017 was Why you should never call yourself an Internet Marketer on the Growth Lab blog.

Andrea Fryrear

@andreafryrear Andrea is the president and lead trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform the way they manage their work. She is a sought-after international speaker on the intersections of Agility and marketing, having appeared recently at SXSW, Content Marketing World, MarketingProfs B2B Marketing Forum, MarTech San Francisco, and The Business Agility Conference to name a few. Her most recent book, Death of a Marketer, chronicles marketing’s troubled path and the steps it must take to claim a more Agile future.

Looking back on 2017, what was your favorite moment in Content Marketing?

My favorite content moments in 2017 would be the amount of times I've been talking to a marketer about Agile and seen them start nodding right away. They either nod because they're using some form of agility in their marketing, or they know they should be and they're excited to talk about the possibilities. The nod is new this year. The fact that Agile is making its way into marketing is definitely my favorite (or favourite for my non-American friends;)

What are you looking forward to most in 2018?

I'm looking forward to Agile marketing teams maturing even more so we can start to tackle some of the more advanced problems. This year has seen a lot of discussion around how to start being Agile, which is amazing, but there's even more to explore when it comes to career paths in an Agile environment, changing cultures to support Agile more completely, leading Agile marketing teams more effectively etc. etc. I'm really excited to watch the movement grow and grapple with these issues.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

I feel like I'm supposed to plug my own book here but that always seems so self-serving (and against the content marketing spirit), so go read Scott Brinker's Hacking Marketing. It's clever (like laugh out loud on the plane clever) and clearly written and makes a very strong argument for the inevitability of Agile marketing.

Elena Verlee

@ElenaVerlee Elena Verlee is a passionate communicator with two decades of brand building experience. Elena’s PR agency provides PR and content marketing for technology companies and venture capital groups to promote them in the US and Canada. Elena’s goal with publishing this blog site, PR In Your Pajamas, is to give back to her community and help educate marketing peers, entrepreneurs, small businesses and non-profits to get heard, get known and get talked about so they can change the world. Elena has been named twice in a Forbes list as one of “20 Women for Entrepreneurs to Follow on Twitter” and “25 Most Influential Women Tweeting About Entrepreneurship”.

Looking back on 2017, what was your favorite moment in Content Marketing?

Content Marketing World. It’s where I get to re-connect with friends in the industry and at the same time pick up valuable tips whether in a workshop or simply chatting with someone sitting next to me at a session, booth or breaks. Oh, and working with Mintent!

What are you looking forward to most in 2018?

A sabbatical.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

Jason Miller and the team at LinkedIn came out with B2B dinner for 5 which was really cool. Now they have a print magazine. My kitten and I are reading it from cover to cover.

Ian Cleary

@IanCleary Ian Cleary is the founder of RazorSocial and Co-founder of OutreachPlus. He is a passionate content marketer with a strong knowledge of technology. He writes for Forbes and Entrepreneur.com and loves being on stage inspiring, educating and entertaining! Ian works with some of largest brands around the world on digital marketing campaigns but he specializes in content marketing and influencer marketing. He believes that technology can give you the edge that you need in todays' competitive market.

Looking back on 2017, what was your favorite moment in Content Marketing?

My favorite moment is 2017 was being at Content Marketing World where I met many inspiring content marketers. It's an awesome show full of very talented people. At that show I also got a chance to meet the team at Mintent and see the amazing things they are doing with their product to help content marketers become more effective.   During the annual awards at Content Marketing World, I loved listening to how brands are adopting content marketing in a big way. For example, HBF in Australia provide health insurance and they wanted to attract a family audience so they created 'Direct advice for Dads'. A site which gives advice to dads from dads. This attracted a very large audience very quickly. It shows that there is still massive potential to grow niche audiences that are super valuable to your business if you are smart of the niche you pick.

What are you looking forward to most in 2018?

I think we'll see many practical examples of how VR can be used in the business world. For example, I think Facebook spaces is very exciting for the business world as it has the potential to transform how we train people, have meetings, run conferences etc. At the moment it focuses on connected with friends, but watch out for Facebook spaces for business.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

Mark Schaefer released a book called 'Known' and in this online world, we need to attract attention and becoming known for something helps. If you become an influencer in your Niche you'll spend less money on paying to attract an audience. This is a very inspiring and practical book.

Katie Martell

@KatieMartell Katie Martell creates buzz and drives demand as an on-demand marketing consultant based in Boston. She has been named a "marketing expert to follow" and a top marketing writer on LinkedIn, with a decade of marketing experience including CMO and co-founder of Cintell and Director of Buzz at NetProspex (a D&B company). Katie is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, a community of over 1,500 content professionals.

Looking back on 2017, what was your favorite moment in Content Marketing?

The content marketing industry in B2B reached a pretty important milestone in 2017 -- Content Marketing Institute found that, in 2017, B2B marketers rate their organization's content marketing success either somewhat more successful (45%) or much more successful (17%). We're getting better at this thing!   Personally, my favorite moment of 2017 was taking the reigns of Boston's largest nonprofit organization for content professionals - Boston Content. We're over 2,000 members strong as together we navigate the ever-changing role of content professionals.

What are you looking forward to most in 2018?

Creative, out of the box (literally), effective content used to fuel Account-Based Marketing. I am brainstorming with my clients on exciting direct mail pieces, account-specific touchpoints, and other ways to ensure content is laser-targeted and meant to engage specific accounts.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

The “How I Buy" series from Nudge.AI's Steve Woods (formerly of Eloqua) including: I include highlights from this series in my own post:

Katrina Neal

@Katrina_Neal Katrina is a content marketing evangelist, driving change and finding smarter ways to create great customer experiences to achieve results. It’s taken her across a vast number of countries and industries – from San Jose to Beijing, from Cisco to Ministry of Sound. She is passionate about how technology changes lives, sailing and scuba diving with a Content Marketing and Agile Marketing obsession.

Looking back on 2017, what was your favorite moment in Content Marketing?

“Grow up.” 5 feature stories by Mercedes-Benz #growup “The most extensive content creation in the history of the brand has been realized” this one, in particular, had me in tears at my desk at work. I'm hoping to see some companion utility content with the same depth of empathy to support the purchase decision-making process as well.

What are you looking forward to most in 2018?

Conversations about how to design content for natural language (AI) chatbots as part of the customer journey.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

Killing Marketing by Joe Pulizzi and Robert Rose. You won’t survive in Marketing unless you read this.

Matt Heinz

@HeinzMarketing Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. Matt is a renowned speaker author and nationally recognized, award-winning blogger. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Looking back on 2017, what was your favorite moment in Content Marketing?

The continued trend towards interactive content has been a highlight for me. Seeing more companies deliver more engaging, immersive content experiences to prospects and customers that create far more engagement, qualification and pipeline contribution.

What are you looking forward to most in 2018?

I’m excited to see content marketing strategy more fully encompass the entire funnel, the entire buyer’s journey. This includes bespoke content for strategic accounts at the end of the buying process to handle final objections and get the win.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

To Sell Is Human by Daniel Pink. It’s a couple years old now but is a great read for anybody who wants to understand how a successful, customer-centric sales strategy works.

Pam Didner

@PamDidner Pam Didner is a Global Content Marketing Strategist, author, and speaker. Her book, Global Content Marketing, was named one of 'The Top 10 Marketing Books of 2014' by Inc. It is also the first content marketing book to offer a complete process to scale content across regions. Pam is an expert in creating successful global marketing plans that meet local marketing needs.   As a former Global Integrated Marketing Manager for Intel, Didner has led Intel’s Enterprise product launches and worldwide marketing campaigns. She developed and managed Intel’s worldwide Enterprise and Small Business Strategies. Didner shares her marketing thoughts on her site: www.globalcontent.marketing. She also writes for the Guardian, Relevance.com, The Huffington Post and other publications.

Looking back on 2017, what was your favorite moment in Content Marketing?

I don't know if this is my favorite moment of content marketing, but I was certainly alarmed when reading this article from Wired Magazine: Robots Wrote This Story. ​ AI and bots are getting very proficient at creating content by learning the massive amount of data that we are feeding them. As long as there are stats, graphs, images and plenty of original content, AI and bots can quickly "assemble" or "repurpose" content as we wish. Imagine how that will change the content marketing landscape in the years to come?! ​ A follow-on article published on 11/15/17 was interesting as well: Welcome to the Era of the AI Co-Worker- the winter (or spring, depends on your point of view) is coming.

What are you looking forward to most in 2018?

I am in the process of writing my 2nd book and it's not about content marketing (laugh). I'll be very happy to share my experience in sales enablement in 2018.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

I re-read the classic marketing book: Ogilvy on Advertising by David Ogilvy. This book was published in 1983 before the personal computer (PC) and the Internet took off. It's interesting to see how marketing has evolved and what principles still do and don't apply. I'd challenge you to re-read one professional book that you read from the past and see if you have some new take-away given how the world has changed in the interim.   On a separate note, I really enjoyed "The Undoing Project: A Friendship that Changed Our Minds" by Michael Lewis, although this book is more about psychology, you can always relate psychology to marketing. ​

Peg Miller

@pegmiller As Co-Founder of the B2B Marketing Academy, Peg Miller advises high growth companies on their marketing and content strategies to achieve revenue results, drawing upon her +20 years’ marketing and business experience at organizations ranging in size from startups with 60 employees to multi-billion dollar organizations with 40,000 employees. She held multiple executive roles at Kapost, a SaaS content marketing platform for B2B marketers, including VP of Product Marketing, and VP of Customer Success, putting her at the convergence of marketing, technology, and customer experience. While VP of the Technology Market division within Penton, she led the digital transformation of the business, building industry-leading models for content, digital, and marketing services.

What are you looking forward to most in 2018?

I've observed marketers and companies are getting back to the fundamentals of content marketing. Success doesn't come from a magic wand, a specific tool, or one initiative. Content marketing success comes from doing consistently great work on a regular basis, and remembering that publishing content is only one small step in the process. The real work and success comes after any content is out in the wild.

Matt Dion

@MattDion Matt is the CEO of Mintent, a content marketing software company. With a career spanning 25+ years, Matt is a consummate thought leader in the areas of Digital Marketing, Agile Marketing, Content Marketing, customer-driven experiences, brand building and business development. Matt is also a sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.

Looking back on 2017, what was your favorite moment in Content Marketing?

I would have to say Content Marketing World in September. It was such a great show, and we had the opportunity to host some great events including the the 80’s night rock and roll party and our VIP limo experience where we got to meet so many fantastic people. What I observed was a strong sense of community and camaraderie among content marketers. It was so great to see everyone sharing ideas, offering to help with various projects, and just generally nerding-out over all things content marketing! I feel like we made so many friends, but also learned a TON and forged some great partnerships.

What are you looking forward to most in 2018?

In 2018 I am really excited to see Content Marketers nail persona development and content mapping, I think we’re not far away from every marketer having the tools and expertise to be able to do this. Other topics that I think are going to remain in the forefront for content marketers will be: proving the return on investment of their content marketing efforts (this also ties into sales and marketing alignment!), Agile Marketing, and the creation of structured content which can be recycled and repurposed for maximum effect.

If you could recommend one article/book/piece of content from 2017 that all content marketers should read, what would it be?

Well, since this article is a compilation of the opinions and reading suggestions from the best and brightest in content marketing, I would just tell people to read this post!